Core culture:

Happiness produces wisdom, and wisdom creates value;

Values give back to the society, and the society coexists harmoniously.

—— Lu Tianxi

Corporate mission: Let global users enjoy a smart and healthy kitchen life

Corporate vision: to become the world's best smart kitchen appliance service provider

Corporate values: craftsman ingenuity, sincerity and trustworthiness

Development concept: innovation, quality, technology, cost

Management philosophy: militarized management, school-based improvement, family-based care

The concept of enterprise quality: no bad product will come out